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Where’s Mine?

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April 13, 2009

Lately, I’ve been receiving blog comments wherein the writers tell their hard luck stories about the current recession.  My skeptical nature leads me to suspect these stories are fake and in fact, they may be the most recent incarnation of the Nigerian e-mail scam.  Rather than spamming large numbers of people with e-mails, the perpetrator simply posts a “comment” to a blog, telling a tale of woe and including an e-mail address.  The con artist then waits for generous people to start dumping money into his or her PayPal account (since the recipient’s e-mail address is all that is necessary to send funds).  With the economy in shambles, there are plenty of prosperous individuals who feel downright guilty about basking in good fortune while so many are suffering.  Human nature being what it is, many characters have sensed that the time is right to “put the touch on” those with bleeding hearts.

The other day, I received an e-mail from my brother, Mike.  It contained a link to a story in Advertising Age about how publishers of the more liberal-oriented blogs are pressuring liberal activist groups to advertise on those websites.   The article began with a quote from Greg Sargent of The Plum Line:

Some of the leading liberal bloggers are privately furious with the major progressive groups — and in some cases, the Democratic Party committees — for failing to spend money advertising on their sites, even as these groups constantly ask the bloggers for free assistance in driving their message.

Sargent’s piece included complaints from liberal bloggers who feel stiffed by the left-wing organizations they support with favorable postings:

“They come to us, expecting us to give them free publicity, and we do, but it’s not a two way street,” Jane Hamsher, the founder of FiredogLake, said in an interview.  “They won’t do anything in return.  They’re not advertising with us.   …”

*    *    *

“Most want the easy way — having a big blogger promote their agenda,” adds Markos Moulitsas, the founder of DailyKos.  “Then they turn around and spend $50K for a one-page ad in the New York Times or whatever.”  Moulitsas adds that officials at such groups often do nothing to engage the sites’s audiences by, say, writing posts, instead wanting the bloggers to do everything for them.

The Ad Age article, by Ken Wheaton, contained a link to a posting by John Cook of Gawker, entitled:  “Left Wing Blogs Try on Extortion as a Business Model”.  Cook explained why it would not make sense for progressive activist groups to advertise on blogs whose readership already may contribute to those groups without seeing an ad reminding them to do so:

Unless Hamsher, Moulitsas, et. al. start attracting enormous numbers of readers who aren’t already politically engaged and don’t already agree with Americans United for Exchange, then the group would be wasting its money on their sites.  The point is to persuade and rally the actual country, not the liberal echo chamber.  The only reason for the left-wing establishment to divert more ad dollars to the blogs than it already is would be to keep them happy, well-fed, and useful.

Ken Wheaton voiced similar logic in the Ad Age article:

Earth to left-wing bloggers:  If I’m a Democratic group, why am I going to pay to advertise on your sites?  It’s the epitome of preaching to the converted.

This is exactly why these liberal groups should start advertising with me on TheCenterLane.com.  This is a centrist blog, attracting readers from across the entire political spectrum.  If you want to reach those people, this is the place to do it.  Additionally, these groups should publicize and speak highly of TheCenterLane.com as much as possible in order to draw more views to their ads appearing on this blog.  This website would be a good place for conservatives to advertise, as well.  However, conservatives are by their very nature, uh  …  tight with money and as a result, they would probably be less willing to part with it in order to advertise on a large number of blogs.  Nevertheless, the invitation remains open.

Just think about it:  What good has the DailyKos blog ever done for the Democrats?  They promoted that inane rumor that Bristol Palin was the “real” mother of Trig.  Everyone knows that Down syndrome is a risk arising from pregnancy during the mid to late forties.  The idea that Bristol was the mother rather than Sarah, was just plain stupid.  On the other hand, if the Democratic Party were to advertise on my website, I could start a rumor that Bristol Palin and Levi Johnston are going to make a porno together.  Now that’s a story with LEGS (in every sense)!

So get with it, Democrats and Republicans!  If you want some really vile rumors about your opponents (and their family members) to start spreading through the blogosphere, advertise here!

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